Friday, August 1, 2008

Majove Criticism defended.

For those of you that haven't see the little ad, Microsoft has a new campaign to dispell all of the bad press it has received with Vista.

http://www.engadget.com/2008/07/28/microsofts-mojave-experiment-promotes-vista-ashton-kutcher/

But all over the place it has gotten bad press. Nobody seems to take up for Microsoft lately and in many people's eyes they can simply do no right. In many ways lately Microsoft has behaved more transparently and more benevolently than many of it's competitors. Giving away a large amount of software these days and contributing to open source and the developer community have really led me to love Microsoft as a company. Corporations do and should try to make money as they have a responsibility to do for their shareholders and employees. Apple has no apologies for this and I don't see why everyone thinks that Microsoft has a responsibility to.

Microsoft stands idly by while Apple continues to makes slanderous commercials. Microsoft can't resort to that because not only do we have the reminents of the Slashdot community bashing them we also have a growing number of Mac Zealots joining in.First of all companies have every right to use whatever marketing ploys they choose. Microsoft never claimed this used proper scientific method etc. This is not an independant study. But there are people that harp on that fact.Personally I simply think it's unethical to attack a competitor so explicitly as in the Mac commercials.

Most people associate Vista with a dirty word and other than device drivers (which have caught up quickly) there is no justification. Having signed device drivers has got to cost Microsoft a fortune and they are doing it for the consumer's benefit, so that they can have a stable experience. Microsoft doesn't have the luxury of being able to operate only 10 possible hardware configurations.

Microsoft could attack back but they choose to turn the other cheek with this campaign. If I would choose any word to describe it it would be noble; given the circumstances. It's just as easy to point out the downsides of Macs. There could be Microsoft sponsered commercials with themes like... "Mac's great until you wanna play a game", or "It's great if you like spending twice as much on hardware and still have to purchase a windows license for parellels in order to run quickbooks".

Which for the most part would be more constructive. At least it would portray honest concerns instead of (Hi I'm windows and I'm dorky compared to this cool kid).

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